Step 1: See what you want to sell

One of the biggest reasons for sales failure is to sell only the product specified by the buyer without studying whether there are potential buyers or buyers willing to buy the product, i.e. is there demand for the product? First of all, we should be familiar with the product sales direction and guide the seller's initial product sales direction before we can carry out research.

First of all, we need to classify products. For example, clothing can be divided into coats, pants, skirts, etc., and then concretized.

After the product is specific, we can quickly find out the demand products and alternative products in the process of communicating with buyers. So how do you materialize the product?

Step 1: Classify the products according to their use. For example, the pants can be divided into sports and leisure categories. The purpose is that we can select the right products for the needs of buyers.

Next step: The classified products will be refined to highlight the advantages of the products. For example, after the classification of the material and design of sports pants, the seller should see whether the products fit a certain demand of the customers.

Step 2: Identify your audience

Second, the seller needs to understand the potential audience for their product.

For example, taking clothing as an example, tourism products are very broad, covering audiences of different ages, positions and financial status.

The cost of a student will be less than that of a white-collar worker, and the needs are different. For example, according to age classification, the positioning of clothing customers can be roughly divided into the following four categories:

1. Children and infants (from January to 8 years old) : infant clothing market is not the largest, up to 5-8%, the actual data may be biased. But the baby market is really the best thing to do.

2. The New generation (15-25 years old) : The New generation refers to the young generation, that is, the consumption market of the post-80s and post-90s. This group occupies the largest proportion in the clothing market, accounting for about 50%.

3. Middle-aged people (25-55 years old) : The market share of these customers is around 30%.

4. The elderly (58-80 years old) : For the elderly market, it gradually emerged after the 21st century and attracted the attention of various service industries such as clothing, tourism and hotel, accounting for about 12%-15% in the clothing industry

Therefore, the general customer positioning can be subdivided from age, gender, income, consumption habits, folk customs, culture, education level, customer psychology, social status and other aspects. After we found our target customer, we started selling.

Step 3: Add additional value to the product

In order to really sell a product, the seller needs to be able to add value to the product, because there are other sellers in the market who are selling the same product, and the seller needs to see whether the store can meet the needs of potential customers and solve their problems, or whether the seller can provide a valuable or unique product.

Sellers also need to become "experts" in their market and provide buyers with adequate information. Specialization is important, learning to make stores, products and brands more trustworthy, more informative, more helpful to buyers, and ultimately better for business. If sellers can add that value, they're not just offering a product, but a service, which allows them to charge premium rates because people are more likely to pay for a better service.

Step 4: Research industry trends

Once we find out what we can do to interest buyers and what additional value we can offer, it's time to do some research. Sellers need to research product market trends, product searches and consumer demand, as well as what is currently available. There are plenty of resources online to help sellers do their research (similar to the way they look up keywords) :

1. Consult Google

Google Trends is an important resource for investigating market trends, consumer interests, and search data. Not only does it show the volume of searches over the past five years, but it also shows what products consumers around the world are most interested in.

Sellers can also take advantage of Google Trends Search which will show up close to an hour ago, as far as the best selling products online in 2008.

2. Use Alibaba drop-down box to search for similar products

Select similar product name, you can see the product ranking, click in, for further investigation, but also can see the buyer's category segmentation.

Step 5: Look for business opportunities

After checking the market, we have a basic understanding of the market situation, this time to consider for ourselves, we have to see where can increase profits for themselves:

1. Products that are hard to get locally. By offering products that are hard to find in the market, sellers are more likely to play into the hearts of consumers and make the store more profitable.

2. Small items. Sellers need to see if the product is small enough to ensure that shipping is very cheap and that there is potentially a higher profit.

3. Consumer goods. If good customer service is added to consumable goods that will soon run out, business will flow, leading to more sales and profitssummarize

There is no perfect way to sell. No matter what kind of product a seller chooses to sell, the trick is to add value to the product while finding the right balance between demand and profit.